UEFA PRO LICENCE COACH & MANAGER

BUILT ONCULTURE.DRIVEN BYSTANDARDS.

Football leadership shaped by elite playing experience, senior first-team management and more than three decades of developing people and players.

Paul Kee on the football touchline, wearing his black coaching jacket.PAUL KEE / FOOTBALL LEADERSHIP
UEFA PRO LICENCE COACH & MANAGER

PEOPLE. PURPOSE.
PERFORMANCE.

UEFA PROHighest-level UEFA coaching qualification
2×Consecutive third-place league finishes
1993Maiden City Soccer founded
LMAApplied management qualification
01 / THE PERSON BEHIND THE PRINCIPLES

THE GAME IS ABOUT PEOPLE BEFORE ANYTHING ELSE.

From a professional playing career across England and Northern Ireland to first-team management, international youth coaching and founding Maiden City Soccer, my approach has always been rooted in clarity, belief and everyday standards.

I believe sustainable performance is built when people understand the purpose, trust the process and take responsibility for the team.

More about my journey ↗
02 / THE PHILOSOPHY

FOUR PILLARS.
ONE STANDARD.

A practical leadership philosophy that connects the dressing room, the training ground and matchday.

01 /

CULTURE

Establish belonging, shared values and daily responsibility.

02 /

CLARITY

Give players clear principles, roles and decision-making tools.

03 /

COURAGE

Encourage competitive bravery, honest feedback and resilience.

04 /

DEVELOPMENT

Improve individuals so the collective can reach higher levels.

Explore the philosophy ↗
03 / A CAREER IN FOOTBALL

EXPERIENCE
AT EVERY LEVEL.

Professional playing experience. Senior management. International youth development. Community leadership.

2022—2026 / FIRST-TEAM MANAGEMENT

H&W WELDERS FC

First-team management in the NIFL Championship, including back-to-back third-place finishes in 2024/25 and 2025/26.

View experience ↗
1993—PRESENT / FOUNDER, LEAD & MENTOR

MAIDEN CITY SOCCER

Developing a football pathway rooted in access, confidence, learning and long-term community impact.

View experience ↗
2008—2011 / INTERNATIONAL YOUTH

NORTHERN IRELAND U17

Head coaching experience at youth international level, with an emphasis on elite player development.

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04 / BEYOND THE TOUCHLINE

EXPERIENCE TO SHARE. PERFORMANCE TO BUILD.

Alongside first-team coaching and management, I bring experience in technical leadership, recruitment, coach mentoring, performance culture and building player pathways.

Consultancy & services ↗
THE LEADERSHIP BELIEF

“LEADERSHIP IS NOT ABOUT BEING THE BEST; IT IS ABOUT MAKING OTHERS BETTER.”

Lead the environment. Develop the people. Raise the standard.

05 / THE NEXT CONVERSATION

LET'S TALK FOOTBALL.

For management opportunities, coaching leadership, consultancy, mentoring or media enquiries.

Contact Paul ↗
UEFA PRO LICENCE✦LMA QUALIFIED✦FIRST-TEAM MANAGEMENT✦PLAYER DEVELOPMENT